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I do not doubt that the long-term future of cars is electric, it’s just a matter of time. On the one hand, we have the UK Government bringing the date forward to 2030, on the other, Europe is giving manufacturers five years more to get their act together. This allows the likes of Audi, BMW, Mercedes Benz and Volkswagen to gear themselves up for one last hurrah with what will be the ultimate iteration of their ICE ranges.
However, at least one manufacturer is bucking the trend by halting the manufacture of all internal combustion engine cars in 2025. After that Jaguar will be available only in electric format. It is a gamble that is attempting to steal a march on the competition by gaining marketing momentum long before 2030 to get ahead of the pack.
It goes without saying that Jaguars will remain a luxury sporting brand, which means that the price of getting into an electric Jag will soar. In part, this has come about due to a decline in sales of traditionally powered cars. It seems that Jaguar sees the only way forward is to embrace the future long before the competition in a sector that is used to lower volumes for their higher-priced products. There is an old saying in the car manufacturing industry that small cars make small profits, and big ones make big ones. On that basis, Jaguar’s plan makes perfect sense.
For most of 2025, there will not be any new Jaguar cars for sale as the company gears itself up for a full launch in 2026. For the moment, Jaguar plans to launch the GTEV at the latter end of the year. The car will be built on a new platform exclusive to Jaguar, rather than shared with any Land Rover models. The price is expected to be in excess of £125K and promises a winning combination of a superb 0-60 mph time of less than four seconds and a range close to 400 miles. In the video below you can get some idea of exactly what the car will look like.
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